Corporate culture
1、The Naming of "Tiegu": Embedding Chinese Culture
The brand name "Tiegu" profoundly embodies the essence of Chinese culture and is a vivid manifestation of its beauty. “tie” and “gu” are respectively derived from the pinyin of the Chinese characters for "iron" and "valley"
“tie”
In Chinese culture, "tie" is a metallic element with profound symbolic significance. It represents resilience, rigidity, and perseverance, serving as a spiritual emblem of the Chinese nation's indomitable and forward-looking spirit. Within the casting industry, "iron" plays a crucial role as the core material for casting products and the cornerstone of industry development. Therefore, as part of the name "Tiegu," "iron" not only reflects the industry characteristics of the enterprise but also highlights its tenacious and excellence-pursuing corporate spirit.
“gu”
Meanwhile, "gu" in Chinese culture usually refers to a place where two mountains meet and waters converge, a place where grain grows, symbolizing nourishment and abundance. It signifies that the enterprise, like a fertile valley, gathers resources from all directions to nourish every member, jointly creating wealth and value.
Philosophical implication: High mountains and low valleys signify the enterprise's approach to maintain a low profile personally but act with high visibility in its endeavors. This embodies both the enterprise's humility and pragmatism and highlights its excellence and pursuit in business.
The naming of "Tiegu" perfectly combines these two spirits, forming a unique brand culture. It inspires every member of Tiegu to maintain a resilient spirit and pursue excellence while adopting an attitude of humility and pragmatism to develop together and jointly contribute to the advancement of the casting industry.
2、Corporate Vision and Mission
Corporate vision: "Make casting simpler".
This reflects tiegu's commitment to simplifying the casting process, improving production efficiency, and creating greater value for customers through technological innovation and high-quality services.
Corporate mission: "Where there is iron, there is our service.
This demonstrates tiegu's deep involvement and extensive coverage in the industry. No matter where customers are, as long as they need casting services, tiegu will spare no effort to provide professional and efficient support.
3、Iron Valley Quality
Patriotism: firstly, the patriotic spirit of seeking national independence in times of national crisis;
Enterprising: Secondly, the spirit of fearlessness and perseverance in overcoming difficulties;
Competition: The third is the competitive spirit of judging the situation and winning by surprise:
Harmony: The fourth is to work together in the same boat, with the spirit of unity among the people;
Diligence and frugality: The fifth is the spirit of diligence and frugality, which means working tirelessly and being simple even though rich.